Masterclass: The Product Field – Understanding Innovation
There is no silver-bullet to innovation. Innovation’s inherent complexity defeats all prescriptive practices and processes. What now? Deal with complexity and start making sense of it.
Successful ideas are achievements of collaborative thinking processes, holistic understanding, and a shared perspective. The Product Field is a sense-making framework for product and service innovation. Its rigorous, consistent visual form helps teams to think about their work and develop a shared understanding collaboratively.
In this interactive workshop session, Michael Schieben, co-author of the Product Field, will share his facilitation experience and teaches you how to use the Product Field to support cross-innovation processes.
- What is the Product Field and when to use it
- First-hand experience using the Product Field in a small team with other participants
- How to facilitate your first Product Field session with a team
- How the visual form helps to guide cross innovative teams
Use the Product Field to unleash the creative power of all people involved in your next cross innovation project – independent of their role, precious experiences, career path, and competencies.
Please note: This Masterclass will be charged with a small attendance fee. A maximum of 20 people can participate.